Welcome to the FDNY Fire Zone - the OFFICIAL store run by the FDNY Foundation, a not-for-profit corporation established to fund Fire Safety in New York City and the professional development, training and education of members of the FDNY. FDNY Fire Zone @ Rockefeller Center 34 W 51st Street (btwn 5th & 6th Ave) Fire Zone boutique at Bloomingdale's NYC 1000 3rd Avenue @ 59th Street